.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as familiarized to getting billions in venture capital each year, have actually brought up nearly $360 thousand up until now this year, placing it on track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That lag is because of market concentration, increased regulatory pressures, and economical uncertainties.ADWEEK spoke to 5 VCs who remain to purchase adtech companies, even with these difficulties, about what they are actually seeking and what they avoid. Perhaps unsurprisingly, these financiers are targeting opportunities in privacy-focused technologies and industry-specific places such as connected TV.