.YOU MAY not understand it, however different typefaces generate various emotions. Serif fonts, with tiny strokes in the end of characters, are actually frequently found in publications as well as papers. They seem respected and also authoritative.
Sans serif typefaces, which are plain, can easily seem contemporary and casual. Aesthetic consistency gives visitors a sense that they know where they stand up it assists to develop rely on. In the case of The Economist, it sets the hue for our journalism.